Thursday, June 23, 2011

Globe responds, and I am happy

Two days ago, I wrote Globe and asked them three things:

1. Is Globe ready to commit that it will not advertise on Wil Time Big Time, at least until the KBP has ruled on the issue and the criminal case filed against Mr. Willie Revillame has been decided by the courts? I mean, would you be willing to risk your company’s reputation into someone (and a show) who will eventually be found guilty of child abuse?
2. Would Globe be willing to listen to its consumers on issues like this? Or will you be like SMART who refused time and again to listen to pleas from its consumers.

3. Would Globe be holding on to your values as a company and uphold the common good, or will you be like SMART who is only after profit?

You can find the entire letter here. 

Today, the President of Globe personally sent me a reply. The full reply is below:


Hi Froilan,

First of all, thanks for acknowledging Globe's efforts in trying to improve our customer service.

Let me address some of your questions:

1. We will not be advertising either on the Willie show or on TV5. We did support Willie in his early years but pulled out because we felt that the values he began to demonstrate as his popularity grew became increasingly divergent to ours. We have not and will not support his shows on TV5 or any other venue.

2. We at Globe are transforming into a customer focused organization. That has become the hallmark of our strategy so it is integral to us to listen to our consumers. The development of our new products and services starts with understanding our customer's problems and solving them through innovative telecom solutions. An example of this is the groundbreaking 'My Super Plan' concept.

3. We believe that telcos should exist for a higher good as evidenced by how much we do in CSR and for the environment. We do need to maintain our profitability to fund this plus the heavy capital investments that we need to make on an annual basis.

Finally, thanks for continuing to be loyal to Globe. We are working towards building loyalty such as yours among our many subscribers and I believe we are making progress.




(*Emphasis mine)

I am personally satisfied with his reply, especially with Number 1. I will now be asking my friends and family to switch to Globe and stop supporting companies that promote (by financially supporting thru advertising) the commercialization and sexualization of children.

Patuloy na umiibig sa Pilipinas, 
At naniniwala sa galing ng Pilipino,  

Froilan Grate | GreenMinds


  1. isn't it just logical that Globe won't advertise in TV5 since TV5/Mediaquest is owned by competitor PLDT(Smart)?


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